Inhalt: Machen Sie ihr Marketing produktiver und vielseitiger. Georg Bouché gibt Ihnen, basierend auf einer Vorlage von Brad Batesole, nützliche Tipps für ihr Marketing. Dabei spricht er eine große Breite von Themen an - von Kundenbindung und Pricing über Werbung auf Facebook, Instagram und Twitter bis hin zu AdWords und Datenanalyse. Sie finden hier neue Lösungsansätze für altbekannte Probleme, aber auch neue Ideen, die es lohnt, einmal auszuprobieren. Diese Tipps wurden ursprünglich als wöchentliche Serie veröffentlicht. Umfang: 02:05:36.00
Inhalt: How deeply have you thought about your brand? Is it intentional, or just an afterthought? What does each component-your logo, your website, your service, and even your culture-say to customers? Advanced branding means thinking about what distinguishes your company from the rest, and incorporating it into every single touchpoint of the business: design, messaging, marketing and PR, and company vision. Learn what branding really is, how it works, and how you can build and maintain a more competitive brand, in this course with marketing expert Brad Batesole. Explore best practices for researching, developing, visualizing, and managing your brand, and learn about incorporating your brand throughout various customer touchpoints and keeping tabs on your brand as your company grows. Umfang: 01:10:10.00
Inhalt: Unlock the advanced capabilities of Google Analytics and take your skills to the next level. This course takes an in-depth look at Google Analytics, teaching advanced techniques that can help you use this popular and powerful analytics tool to glean better insights. Discover how to create and manage filters, create custom channel groupings, and interact with segments. Plus, find out how to create custom calculated metrics; debug your analytics setup; and more. This course was created by Madecraft. We are pleased to host this content in our library. Umfang: 01:15:30.00
Inhalt: Advanced SEO goes beyond keyword research and tagging. It goes to the very heart of your website: its architecture, code, and data. Learn advanced SEO techniques to build an SEO-friendly website from the ground up. Marketing expert Brad Batesole explains how to optimize your architecture to improve site indexing and crawling, understand the impact of canonical URLs and smart URL management strategies, build keywords into images and alt text, and use structured data to help search engines like Google understand your pages better. He introduces tools and resources to help you audit and improve the technical aspects of your site, such as the Screaming Frog SEO Spider, PageSpeed Insights, the Ryte TF*IDF analyzer, and Chrome Developer Tools extensions like Lighthouse. Plus, discover how to optimize site speed and rendering, and explore how the future of the web-technologies like HTTP/2 and progressive web apps-will impact SEO. Umfang: 02:38:46.00
Inhalt: SEO search factors-the elements that contribute to how and where your site is displayed on the Google results page-impact how your content makes its way to your audience. In this course, Brad Batesole pulls back the curtain on the modern search engine, walking through the goals and intent of searching, how people search, and how search results pull up the relevant results and rank content. Along the way, Brad points out how to capture Google featured snippets and reveals how results and programmatic site features work. He also delves into methodologies for mining results from Google to unlock new ideas and opportunities. Umfang: 01:11:41.00
Inhalt: Facebook Ads es actualmente una herramienta publicitaria indispensable para todo profesional del marketing online o dueño de un negocio que desee una buena presencial digital, ya que nos permite alcanzar a nuestro público objetivo en Facebook con un gran poder de segmentación. En este curso aprenderás los conceptos claves de Facebook Ads y cómo crear anuncios exitosos, así como también analizar los datos publicitarios de tus anuncios para optimizar su rendimiento. Umfang: 01:28:23.00
Inhalt: El patrocinio de actualizaciones o Sponsored Updates de LinkedIn es una forma de llegar a más público compartiendo las actualizaciones de tu página de empresa en el feed de los miembros que coincidan con los criterios de segmentación que hayas indicado. En este curso aprenderás qué son los Sponsored Updates o Actualizaciones Patrocinadas de LinkedIn, cómo crear y configurar una campaña, y cómo entender los informes con los resultados de las campañas de este servicio de pago de LinkedIn para poder optimizarlas y cumplir así tus objetivos, ya sea dar mayor visibilidad a un tema, establecer relaciones profesionales o atraer candidatos a tu empresa. Umfang: 01:07:38.00
Inhalt: Branding es la manera de influenciar a un comprador y cómo nos diferenciamos del resto, damos forma a la industria, construimos lealtad y hasta invertimos percepciones o prejuicios. Comprende en detalle con este curso cómo analizar, desarrollar y poner en práctica una estrategia de branding que permita lograr tus objetivos. Identifica prioridades y objetivos para llevar rápidamente la teoría a la práctica. Tanto si administras una marca nueva o existente, o si tienes un negocio o idea para una startup, este curso te mostrará las estrategias necesarias para ser efectivo en tus objetivos de branding. Umfang: 01:11:43.00
Inhalt: Descubre nuevas perspectivas, resuelve problemas complejos o haz crecer tu negocio. Vamos a aprender qué es la lluvia de ideas, cómo se aplica y cómo sacarle provecho, ya sea individualmente o en equipo. Veremos las distintas técnicas de ideación y los pasos necesarios para hacer una sesión de "brainstorming" productiva.Tanto si estás empezando como si llevas una trayectoria profesional en marketing, este curso te aportará nuevas habilidades para que vayas un paso por delante de los demás. Umfang: 00:52:55.00
Inhalt: Si vous êtes responsable de la visibilité d'un site web, suivez cette formation consacrée aux outils de référencement SEO. Avec Maurice Largeron, mesurez et analysez les performances d'un site, puis évaluez la qualité des contenus vis-à-vis des exigences des moteurs de recherche. Pour cela, vous vous initierez aux outils les plus efficaces dans le domaine. Au terme de cette formation, vous maîtriserez toutes les données indispensables au bon référencement de vos sites. Umfang: 01:16:26.00
Inhalt: Comment partager vos présentations et autres connaissances professionnelles en ligne ? Dans cette formation adaptée du cours original de Brad Batesole, Didier Mazier vous présente SlideShare et vous explique comment vous connecter aux influenceurs de votre secteur d'activité. Vous apprendrez à exploiter cet excellent outil marketing et à partager les informations intéressantes. Vous créerez votre compte et développerez un profil SlideShare. Vous verrez comment interagir avec les autres, comment trouver du contenu intéressant pour ensuite le commenter. Enfin, vous saurez tirer le meilleur parti du contenu téléchargé et rendre vos présentations attirantes. Soyez convaincant et devenez populaire grâce à la plateforme SlideShare ! Umfang: 01:00:43.00
Inhalt: Faire de la veille, monitorer la concurrence, publier régulièrement sur les réseaux sociaux pour engager sa communauté et interagir avec elle, tout cela requiert une organisation rigoureuse et une gestion optimisée du temps. Accompagné de Didier Mazier, vous ferez le point sur dix outils indispensables permettant de réduire vos efforts, d'optimiser vos ressources et surtout, de gagner du temps au quotidien. Dans cette formation, vous verrez en détail le fonctionnement de ces outils ainsi que leur coût. Vous étudierez également leurs qualités et les tâches qu'ils contribuent à faciliter. Destinée aux community managers et à tous ceux qui ont à gérer la communication d'entreprise, cette formation vous donnera toutes les cartes pour choisir les services que vous intégrerez à votre boîte à outils personnelle. Umfang: 00:51:43.00
Inhalt: Restez connecté à LinkedIn où que vous soyez ! Découvrez la nouvelle application mobile du plus grand réseau socio-professionnel en ligne. Dans ce cours adapté de la formation originale de Brad Batesole, concentrez-vous sur les fonctionnalités de base pour être à l'aise avec l'application et optimiser son usage. Passez en revue les outils conçus spécialement pour vous aider à trouver un emploi, à promouvoir votre entreprise, ou encore à identifier les opportunités clés. Interagissez avec vos relations et recherchez des personnes, des emplois et les groupes qui vous intéressent. Si vous êtes en déplacement, l'application mobile LinkedIn vous facilite l'accès aux mises à jour sur votre secteur d'activité, ou sur vos collègues. Donc suivez les conseils de Didier Mazier et vous saurez construire et maintenir des relations professionnelles via LinkedIn ! Umfang: 00:28:28.00
Inhalt: Digital marketing tools and techniques are constantly evolving. In this course, instructor Brad Batesole helps you keep up with this fast-moving field, covering what you need to know to help your business cut through the noise, engage potential customers, and adapt with the times. Brad begins by discussing the building blocks of online marketing, including how it's used, where it's been, and where it's headed. He then steps through how to define your value proposition, identify your target market, and establish your goals and KPIs. Next, he covers how customers evaluate the entirety of a brand's online presence, as well as how to decide on a marketing channel, optimize your website, and leverage SEO, paid advertising, and social media to help your target audience find you. Plus, learn how to develop an email marketing plan, get started with video marketing, and create easy-to-understand marketing reports that help you assess your progress. Note: The previous version of this course was titled Online Marketing Foundations. Umfang: 02:09:29
Inhalt: Conocer Facebook Ads en profundidad ofrece muchas posibilidades de expandir el alcance y mejorar el rendimiento de nuestras campañas y anuncios. Muchas de estas oportunidades solo pueden ser aprovechadas si sabemos utilizar bien herramientas como Power Editor, las audiencias personalizadas y el seguimiento de conversiones. En este curso aprenderás para qué sirven estas herramientas y cómo utilizarlas en tus propias campañas de marketing en Facebook. Umfang: 01:53:00.00
Inhalt: Dans cette formation adaptée du cours original de Brad Batesole, vous allez découvrir l'utilité de Facebook dans le monde professionnel. Avec Didier Mazier, vous allez étudier comment élaborer et publier des contenus pertinents. Identifiez ensemble les stratégies gagnantes pour la construction et le suivi d'une communauté florissante de fans sur Facebook. Détaillez toutes les informations sur la création d'annonces et de messages, sponsorisés ou non. Découvrez comment utiliser les statistiques pour suivre la portée, les pages visitées, ainsi que les performances de vos concurrents. Apprenez également à mettre à jour une page avec l'application Pages Manager et à lier une page Facebook à Twitter. Cette formation est donc destinée à tous ceux qui veulent apprendre à configurer un compte Facebook d'entreprise et à mettre en ?uvre une page qui valorise une marque. À l'issue de ce cours, vous pourrez pleinement exploiter les possibilités du réseau en tant que canal de communication majeur pour votre entreprise. Umfang: 02:02:13.00
Inhalt: Aprende una nueva mentalidad en el mundo de los negocios. Con los fundamentos del growth hacking medirás todas tus acciones en busca del crecimiento de tu producto y tu empresa. El growth hacking es un término moderno que hace referencia a un tipo de mentalidad enfocada al crecimiento del negocio. Todas las acciones son evaluadas de acuerdo a su impacto potencial en el crecimiento. En este curso aprenderás los fundamentos del growth hacking, cómo puedes aplicarlo a tu negocio y qué cualidades debe tener a un buen growth hacker. Además verás los casos de estudio más importantes de la actualidad, para comprobar cómo y a quién le ha servido de utilidad el growth hacking o marketing orientado por datos. Umfang: 01:31:42.00
Inhalt: Conocer los fundamentos del marketing online es necesario tanto para profesionales de marketing como dueños de negocios, ya que internet nos ofrece oportunidades para comunicarnos con nuestro público objetivo a bajo costo y de forma medible. En este curso aprenderás los conceptos claves del marketing online y cómo utilizar sus canales principales en la actualidad. Repasarás cuáles son los principales pilares de esta disciplina y harás un repaso de términos y técnicas que han llevado al éxito a empresas de todo el mundo. Umfang: 04:20:33.00
Inhalt: Learn the foundations of pay-per-click (PPC) advertising with Google Ads (formerly known as AdWords) the industry-leading PPC platform. First, explore how Google Ads works and how it fits with what your business-and your customers-need. Then learn how to set up a new Google Ads account and start researching your keywords: the foundation of all great advertisements. After he demonstrates how to set up a new campaign and write your first ad, instructor Brad Batesole shows how to use Google Ads reporting and Google Analytics to monitor your campaign''s performance. Brad also shows how to optimize ads to get more clicks, conversions, and ultimately more return on your investment (ROI). Finally, go beyond the basics with ad extensions-a feature which can increase your click-through rate by several percentage points. Umfang: 03:06:56.00
Inhalt: Learn the foundations of pay-per-click (PPC) advertising with Google Ads (formerly known as AdWords) the industry-leading PPC platform. First, explore how Google Ads works and how it fits with what your business-and your customers-need. Then learn how to set up a new Google Ads account and start researching your keywords: the foundation of all great advertisements. After he demonstrates how to set up a new campaign and write your first ad, instructor Brad Batesole shows how to use Google Ads reporting and Google Analytics to monitor your campaign's performance. Brad also shows how to optimize ads to get more clicks, conversions, and ultimately more return on your investment (ROI). Plus, go beyond the basics with ad extensions-a feature which can increase your click-through rate by several percentage points. Umfang: 02:28:33
Inhalt: Ready to take your analytics game to the next level? In this course, learn how to take advantage of the latest features in Google Analytics, which allow you to track your consumer, no matter what device they use. First, instructor Brad Batesole shows you how Google Analytics works, how to set up Google Analytics, and how to navigate its key functionality. Brad walks you through metrics, channels, source, and medium in Google Analytics. He covers how to track data effectively in Google Analytics, as well as how to use reports to make accurate decisions and how to navigate the interface of Google Analytics. He describes different reports and how they may be useful to you. Brad concludes by encouraging you to review your audience and make decisions to reach them more effectively. Umfang: 00:43:23
Inhalt: Growth hacking is an emerging technique that helps marketers generate new ideas and accelerate sales and customer acquisition. Growth hacking requires work-companies must rethink their teams, their business, and their customers-but it pays off in results. This course introduces popular growth hacking techniques to super-charge your marketing strategy. Learn how to build a growth team, redefine the customer journey, and identity growth levers and loops: small optimizations that can have a big impact on your marketing efforts and ROI. Then find out how to kick off the growth process, survive growing pains, and capitalize on opportunities, such as your current customer base. Instructor Brad Batesole explains how to use SEO, influencers, content marketing, social media, advertising, and more to fuel your growth. Finally, learn the key metrics you'll need to measure to track your growth process and success. This course was created by Madecraft. We are pleased to host this content in our library. Umfang: 01:36:33.00
Inhalt: Learn the latest growth hacking techniques being used by companies big and small to unlock exponential growth. Growth marketing expert and top LinkedIn instructor Brad Batesole shares the latest growth hacking tips and techniques used by top entrepreneurs and startups. Unlock impressive growth with these short, actionable tips. Learn new ways to do creative physical marketing, build and deploy landing pages, buy ads, obtain referrals, and create truly compelling incentives. Brad also introduces next-level disruptive techniques, such as making intentional mistakes, reaching journalists offline, and leveraging psychological phenomena such as the decoy and the impression effects. Each lesson offers an actionable way to supercharge your growth. This course was created by Madecraft. We are pleased to host this content in our library. Umfang: 00:35:45.00
Inhalt: Growth marketing strategies help marketers generate new ideas and accelerate sales and customer acquisition. Growth marketing requires work. Companies must rethink their teams, their business, and their customers. However, the results are worth the effort. In this course, instructor Brad Batesole introduces popular growth marketing techniques to super-charge your marketing strategy. Brad tells you how you can step into the role of a growth marketing leader. He explains how to build a growth marketing team. Brad walks you through the steps to craft your initial strategy, then goes over how you can lay the foundation for marketing success. He shows you how to identify marketing growth levers and steps through a product lifecycle. Brad explains how to start the growth process and handle failure with a positive outlook. He identifies several key growth opportunities, then concludes with practical advice on capturing and analyzing the data you need for effective marketing. This course was created by Madecraft. We are pleased to host this training in our library. Umfang: 01:35:37
Inhalt: How do you keep your marketing fresh-generating new ideas and approaches to keep your audience engaged? In this course, marketing expert Brad Batesole shares ideation techniques you can use to elevate individual and team ideation sessions. He starts by defining ideation, describing how it works, and providing some basics on how to run a successful brainstorming session. Then, he walks you through more than a dozen ideation techniques, including mind mapping, storyboarding, card sorting, and more. By the end of this course, you and your team will be equipped with the tools to generate fresh and compelling marketing ideas. Umfang: 00:49:03.00
Inhalt: Vous démarrez votre entreprise ? Vous souhaitez générer une croissance hyper rapide de votre produit sur le marché ? Cette formation est faite pour vous ! Découvrez le principe du growth hacking et mettez tout en ?uvre pour obtenir des résultats rapidement. Cette formation adaptée du cours original de Brad Batesole analyse les dispositifs et les méthodes pour maîtriser ce concept. Didier Mazier vous explique alors comment mettre en place votre stratégie, planifier vos tests, et créer et motiver vos utilisateurs. Étudiez aussi quelques cas réels pour vous rendre compte de ce qui est possible. Ces fondamentaux s'adressent donc à tout public et ne sont pas réservés uniquement aux professionnels du marketing. En adoptant le bon état d'esprit, vous serez en mesure de faire du growth hacking pour vos projets, et de mesurer son impact sur vos concepts. Umfang: 02:22:47.00
Inhalt: Comment vous assurer de la fraîcheur de votre marketing en permanence ? Comment générer de nouvelles idées et de nouvelles approches pour maintenir votre audience engagée ? Dans cette formation adaptée du cours original de Brad Batesole, Didier Mazier vous donne les clés pour animer les séances d'idéation individuelles et d'équipe avec succès. Vous définirez les concepts de base et vous explorerez plus d'une douzaine de techniques pratiques d'idéation telles que le mind mapping, le storyboarding, le tri des cartes, etc. Vous étudierez les différentes pistes qui permettent de mener et de réussir une session de brainstorming. À la fin de ce cours, votre équipe et vous aurez les outils essentiels pour générer de nombreuses idées marketing fraîches et convaincantes. Umfang: 01:05:13.00
Inhalt: Vos consommateurs évoluent, leurs usages aussi ! Cette formation de Didier Mazier, adaptée d'un cours original de Brad Batesole, vous propose une méthode pour agir efficacement sur les nouveaux médias. Apprenez à maîtriser le search marketing, la stratégie de contenu, l'optimisation pour les moteurs de recherche, les médias sociaux, le marketing vidéo, etc. Destinée aux débutants, cette formation constituera un excellent rappel pour les professionnels plus chevronnés du marketing, ainsi qu'un outil pédagogique de synthèse pour les décideurs. Faites entrer votre stratégie marketing dans l'ère du numérique ! Umfang: 04:02:37.00
Inhalt: Mettez en place une stratégie marketing efficace, même avec des ressources et un budget limités ! Dans cette formation consacrée au marketing pour les PME et adaptée du cours original de Brad Batesole, Didier Mazier analyse le sujet depuis l'évaluation de la marque jusqu'à l'étude des canaux de commercialisation. Ensemble, vous examinerez comment identifier la proposition de valeur et comment évaluer la concurrence. Vous étudierez en détail la création d'un plan marketing et explorerez les différentes publicités proposées avec leurs principales options. Vous découvrirez des conseils utiles pour réussir vos campagnes et analyserez les meilleures façons de mesurer les performances des actions entreprises. Ainsi, vous développerez les compétences dont vous avez besoin pour promouvoir votre marque, votre entreprise, ses produits ou ses services. Umfang: 01:35:52.00
Inhalt: L''optimisation des moteurs de recherche, ou SEO, est cruciale pour le succès de toute entreprise. Cette formation, adaptée du cours original de Brad Batesole, aidera les entreprises de toute taille à atteindre une visibilité locale maximale sur les moteurs de recherche comme Google. Didier Mazier vous donne ses conseils pour évaluer, optimiser votre site et mettre en place des mesures de suivi de résultats. Vous verrez comment apparaître dans Google Maps et dans les résultats de recherche locale à l''aide de Google My Business. Vous apprendrez à intégrer des liens et des commentaires et à sécuriser les liens entrants provenant de sources fiables. Vous découvrirez aussi comment gérer le SEO pour une entreprise ayant des points de vente dispersés géographiquement. Ainsi, vous serez en mesure d''optimiser votre classement dans les résultats des requêtes web, et de comprendre la concurrence et le fonctionnement des moteurs de recherche au niveau local. Umfang: 02:09:12.00
Inhalt: Search engine optimization (SEO) is crucial to the success of every business. But local SEO is particularly important to "brick and mortar" stores and services. Customers don''t rely on the yellow pages anymore. They turn to Google instead. This course will help businesses of all sizes achieve maximum visibility on search engines, and drive more traffic (web traffic and foot traffic!) to their sites and stores. First, get an overview of the local SEO landscape, tips for evaluating and optimizing your site, and advice on conducting keyword research. Author Brad Batesole also shows how to optimize your site structure and on-page content, acquire local citations, and make sure your name, address, and phone (NAP) information is consistent across the web. Want to appear in Google Maps and local search results? Find out how to make sure your listing shows up by setting up your Google My Business page, and learn how to incorporate links and reviews. Finally, discover how to secure backlinks from reputable sources and handle SEO for a business that has multiple locations. If you want to boost your ranking, understand the competition, or just understand how search engines like Google operate at a local level, this is the course for you. Umfang: 02:31:39.00
Inhalt: HubSpot is one of the most powerful tools available to marketers today. Using the marketing automation functions in HubSpot, you can build workflows that can help you become more efficient at reaching customers and generating leads. In this course, marketing expert Brad Batesole demonstrates how to create workflows using the marketing automation functions available in HubSpot. He explains how to create a strategy, establish a campaign, segment customers through lists, personalize your content around your contacts, and use workflows. Umfang: 01:12:29.00
Inhalt: As a crisis unfolds, marketers and brands face a new reality: their strategies must change. The marketing approaches that were already in motion will no longer work, and new plans must be drafted from the ground up. In this course, learn how to reposition your brand during a crisis, what marketing steps to take immediately, how to reevaluate the landscape, and approaches to understand the new consumer mindset. This course was created by Madecraft. We are pleased to host this content in our library. Umfang: 00:30:19.00
Inhalt: Your goal as a marketer is to turn prospects into buyers. But there''s a lot more than conversion to consider when talking about marketing. That''s why the marketing funnel is such a popular representation of the customer experience. The funnel is the foundation for understanding the customer''s journey on the path to purchase. It''s a model all customers experience and it''s incredibly important to your marketing foundation. In this course, expert Brad Batesole demystifies the marketing funnel and shows how to use it as a tool to help your campaigns succeed. Learn about the five unique segments of the funnel: awareness, interest, desire, action, and loyalty. Explore touchpoints and discover how to create campaigns that drive customers through the funnel. Plus, find out how to improve the performance of your funnel and evolve it to meet the changing needs of your business and your buyer. Umfang: 01:19:05.00
Inhalt: Mit diesem Video-Training zu Growth Hacking lernen Sie, wie Sie mit der richtigen Einstellung, einer gründlichen Datenanalyse und einem Schuss Kreativität extrem schnelles Wachstum, insbesondere Ihres Kundenstamms, erzeugen können. Georg Bouché zeigt Ihnen anhand vieler Beispiele was einen guten Growth Hack ausmacht, wie Sie die Chancen dafür erkennen und wie Sie ihre eigenen Stärken nützen, um die üblichen Pfade ihrer Marketinganstrengungen zu verlassen. Dabei gibt es nur einen Fokus: das schnellen Wachstum Ihres Unternehmens. Umfang: 01:53:32.00
Inhalt: Kleine Unternehmen und Selbständige sind im Bereich Marketing vor besondere Herausforderungen gestellt. Dieses Training erklärt, speziell auf kleine Unternehmen zugeschnitten, was Sie tun müssen, um Ihre Produkte oder Dienstleistungen effektiv zu vermarkten - unabhängig von der Größe Ihres Teams oder Ihres Budgets. Georg Bouché erklärt Ihnen genau, was die nötigen Schritte sind, um zu einem solidem Marketing-Plan zu gelangen, dem Kern erfolgreichen Marketings. Sie werden erfahren, wie Sie sich auf Ihre Zielmärkte konzentrieren, die besten Marketing-Kanäle und Werbemöglichkeiten identifizieren, Ihre Marken-Botschaft und USPs formulieren und Ihre Erfolge messen können. Umfang: 01:34:00.00
Inhalt: El secreto del éxito de las pequeñas empresas es contar con un sólido plan de marketing y una marca memorable. En este curso aprenderás cómo identificar tu mercado objetivo y competencia, cómo formular un mensaje de marca, cómo averiguar los mejores canales de marketing, de qué modo identificar oportunidades publicitarias y cómo medir tus resultados. Si tienes una pequeña empresa y necesitas ayuda para encontrar tu camino, este curso te servirá de punto de partida. Umfang: 01:28:27.00
Inhalt: The marketing world moves fast. Stay up to date with the latest tools and techniques in this series from expert Brad Batesole. Get new, actionable tips to help you build community, start conversations with customers, boost sales, track engagement, measure analytics, and leverage social media tools to grow your brand. You can also learn a few tricks to make your work a little bit easier and a little more creative, too. In addition to sharing from his bank of experience, Brad will answer questions submitted by members. Submit your question using our feedback button and you might just see it in a future episode! Note: Because this is an ongoing series, viewers will not receive a certificate of completion. Umfang: 02:34:41.00
Inhalt: Automation is a must-have for organizations looking to get the most out of their marketing budget. This course provides guidance on how to pick the right marketing automation tool for your company, and use it effectively to automate time-consuming marketing tasks. Along the way, get an overview of what each top marketing automation solution has to offer. Instructor Brad Batesole walks you through some of the most popular uses of automation, showcased in tools like HubSpot, ActiveCampaign, and Mailchimp. Plus, Brad shares how to leverage tools that help you measure the success of your marketing automation initiative using key metrics. Umfang: 01:13:47.00
Inhalt: Today's marketing professionals have a wide array of SEO tools at their disposal. With so many options, choosing the right tools for technical optimization, content optimization, offsite optimization, and competitive research can be tricky. In this course, Brad Batesole covers must-haves for your SEO tool kit, including Google Search Console, Google web.dev, Screaming Frog SEO Spider, Google Keyword Planner, SEMrush, Siteliner, and more. Not just for pros, these tools can help anyone concerned with their SEO performance gauge how their site is doing, see how it stacks up against the competition, and make measurable improvements. Umfang: 01:37:15.00
Inhalt: Offline marketing isn't dead-it's a core skill that all marketers need to understand. Offline marketing, also known as traditional marketing, reaches customers where they live, work, and shop-everywhere from the mailbox to the airwaves. In this foundational course, marketing expert and CMO Brad Batesole dissects the most common offline marketing tactics and explains the strategy and benefits behind each. He discusses how to use events, tradeshows, direct mail, and print ads to reach your customers in the real world. He shows how to budget for offline campaigns, produce engaging TV and radio ads, generate media attention, and set up promotions such as contests and sponsorships. Using the lessons in this course, you can expand your marketing skills and connect with customers in a whole new way. Umfang: 02:20:02.00
Inhalt: Learn how to promote your business effectively online and develop a targeted online marketing strategy that engages potential customers throughout the digital landscape. In this course, Brad Batesole explains today''s digital marketing techniques in simple terms, demonstrating how to build a successful online marketing campaign for all digital channels: search, video, social, email, and display. Brad shows how to evaluate your website and identify conversion goals, measure and interpret website analytics, get the most out of SEO, and set up your first text and display ads. See how to connect with communities on the leading social networks, learn best practices for developing and distributing video marketing content, and find out what makes an email marketing campaign successful. This course also covers content marketing, mobile marketing, and influencer marketing, as well as recommendations for expanding your digital marketing skillset. Upon completing this foundational digital marketing course, you''ll be equipped with skills and strategies that can help you navigate today''s online landscape and develop a smart plan of action. Umfang: 04:43:41.00
Inhalt: If a product doesn't align with your customers' wants and needs, then even the most clever ads and blog posts can't help it take off. Product marketing-the sum of all the efforts necessary to research, message, position, promote, and support a product-is concerned with making sure that you create and launch a product that matters. In this course, Brad Batesole goes over the foundations of product marketing, explaining what it actually involves and how to excel at it. Learn about the different stages of the product lifecycle-from launch to decline-and what to focus on in product marketing in each stage. Explore the steps necessary to achieve product market fit, review messaging best practices, see how to use a Lean Canvas to efficiently manage your product marketing, and more. Umfang: 00:54:04.00
Inhalt: Aumenta con este curso la visibilidad de tu proyecto en los resultados de búsqueda web locales y entiende qué está haciendo tu competencia. Descubre cómo realizar análisis de palabras claves, cómo optimizar tu sitio y cómo medir de forma eficaz tus esfuerzos. Mejora el SEO de tu negocio o proyecto en búsquedas locales o adquiere simplemente una visión más completa de cómo funciona el SEO local. Umfang: 02:25:15.00
Inhalt: Every small business is different; however, the common secret of successful small businesses lies in a solid marketing plan. In this course, Brad Batesole walks you through everything you need to know about marketing your service or product effectively-regardless of your team''s size or budget. Brad explains how to identify your target market, formulate your brand message, and figure out the best marketing channels. He details how to identify your advertising options, including how to plan an initial social campaign, as well as how to measure your results. Plus, he provides guidance on how to decide whether to do your own marketing or hire a professional. Umfang: 01:00:55.00
Inhalt: Want to improve the search ranking of your WordPress site? Optimize it from the inside out. Learn technical SEO techniques that enhance the discoverability, structure, and performance of your website and get you to the top of search results. Madecraft instructor and marketing expert Brad Batesole starts with a general explanation of SEO architecture, which impacts how your pages are organized, nested, and linked. Brad then shows how to improve elements such as usability, media handling, mobile friendliness, and speed. He also reveals the technical tools and plugins that SEO pros use to improve performance and conduct diagnostics, such as web crawls and speed tests. By the end of this course, you will be able to go beyond keywords and optimize the very foundations of your WordPress website. This course was created by Madecraft. We are pleased to host this content in our library. Umfang: 02:43:48.00
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