Inhalt: How can you communicate information more visually? Instructor Amy Balliett has you covered. In this course, she introduces you to 20 rules that go into the "why," the "who," and the "how" of effective visual communication. For example, with Rule 3: Commit to quality, Amy shows you how to determine what makes content high quality and offers you a simple test to determine if your visual content meets or exceeds standards. With Rule 8: Different problems have different solutions, she discusses how to identify the right creative content solution for the problem that you're trying to address with visual content. Throughout the course, Amy's rules step through practical strategies and useful details that empower you to revolutionize your own content and brand strategy. Amy also explains which rules can be broken and how to break them. Umfang: 01:47:45
Inhalt: Media and marketing efforts often rely on data visualizations to quickly prove a point. But poorly designed visualizations can be misleading. Whether it's choosing the wrong charts or graphs, misinterpreting the data, or showing it without context, inaccurate designs can become a source of global scrutiny. To succeed in design and marketing today, one must know how to interpret and properly visualize data. This course, developed and led by Killer Infographics CEO, Amy Balliett, walks you through the ins and outs of creating accurate and compelling data visualizations. Amy focuses on best practices, not tools, although she does provide an overview of Illustrator graphing features. Using these tips, you'll learn how to stand out from the crowd and create charts and graphs that combine precision with visual appeal. Umfang: 01:15:50.00
Inhalt: Great sales sheets grab the attention of a customer at first glance. There are a variety of types, but successful sales sheets share common features: strong layout, typography, color, and content. This course teaches designers-and marketers who may not be trained designers-how to design high-impact, eye-catching sales sheets that sell your products and services in just one page. Instructor Amy Balliet, the CEO of Killer Infographics, explains why a sales sheet matters and why it's important to define its audience, purpose, and call to action up front. She shows how to lay out your sheet and combine data and visuals in an effective way. She also helps you choose colors and typography that enhance your message and your brand. Finally, see how all the design elements combine in a start-to-finish project using Adobe Illustrator. Umfang: 01:48:22.00
Inhalt: Today's audiences crave custom, quality visual content delivered with intent-but they don't respond to one-off content pieces the way they used to. Gone are the days when a single infographic could garner thousands of views and backlinks. Today, audience expectations have grown and with that, successful brand marketers are combining 12-14 types of visual content into single campaigns to meet those expectations. This means that the growing demand for skilled designers will continue long into the future. To remain relevant, designers will be expected to both art direct and execute on these campaigns, stretching their skillsets across dozens of visual content mediums. In this course, Amy Balliett-CEO of the visual communications agency, Killer Infographics-provides an in-depth look behind the curtain of visual campaigns. She shares her experiences and the lessons she learned from developing over 100 visual campaigns for Fortune 1000 clients and nonprofits, explaining how to develop a successful campaign from start to finish. She walks through how to concept and plan a campaign, and how to pitch that campaign to clients and colleagues. Amy also takes you through how to develop a visual language to guide your campaign, and shares how to avoid common pitfalls. Umfang: 02:00:39.00
Inhalt: Over 10,000 infographics are released online everyday, but less than 1% see any real success. To create a successful infographic, you can't combine any text and imagery and call it a day. Infographics aren't just eye candy! It's when designers truly understand the power of visual communication that their infographics break through. Using a few basic design guidelines, they can illustrate big problems in clear language, distill complex ideas, and call attention to overlooked issues. In this course, Amy Balliett, CEO of Killer Infographics, shows members how to create engaging and successful infographics that will stand out from the crowd. She explains the science behind good visual communication, reviews the different types of infographics, and introduces design principles and techniques that will help you build engaging and successful infographics. Umfang: 01:11:55.00
Inhalt: To create a truly successful infographic, you must understand the power of visual communication. Properly executed visuals can connect with an audience faster than any other form of communication. In this course, Amy Balliett, CEO and Founder of Killer Visual Strategies, shows you how to create engaging and successful infographics that stand out from the crowd. Amy shows you how to dissect a bad infographic, to learn what not to do. She shows you how visual communication shines through, even in infographics that aren't in your native language, then goes over how to leverage visual cues and hooks. Amy introduces the five Ws that you need to identify when designing your infographic and explains why it's so important to research before design even starts. She walks you through each step of wireframing your infographic and concludes with putting the full design together in Adobe Illustrator. Note: This course was created by Killer Visual Strategies, a Material Company. We are pleased to host this training in our library. Umfang: 02:14:52
Inhalt: Visual communication is the modern marketer''s secret weapon. It tells your story without words, for a quick impact on today''s busy and increasingly global audience. This course explains what visual communication is and why it matters to modern businesses. Amy Balliett provides tips for creating killer content that communicates your message in seconds flat. She takes you on a fast-paced ride though topics like data visualization, visual storytelling, and external vs. internal communication. Learn techniques for getting your message across in microseconds, keeping your audience at top of mind, investing in quality, and avoiding the number one mistake marketers make with visuals: clutter. Umfang: 00:49:57.00
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