Inhalt: Successful marketing is holistic: it considers every channel, from email to search to social media. It is also focused: on the business''s core values, customers, and goals. What keeps all these moving parts in check? An effective strategy. Learn how to build an integrated online marketing plan for your organization, in this course with marketing expert Matt Bailey. Discover why a successful business strategy starts with you, namely your narrative and your value. Learn how to define your target customers, and understand where their needs and your business goals align. Find out how to evaluate the best channel for your message, whether it''s Facebook, Twitter, Instagram, LinkedIn, or Pinterest. See how to develop a calendar for putting the right content in front of the right people at the right time. Plan for success by researching SEO, trending topics, annual content, and seize-the-day opportunities. Plus, learn how to think like a publisher; integrate content marketing into lead generation; and measure, model, and review your success. Umfang: 02:21:17.00
Inhalt: Have you ever felt like ads are following you around? Even more, have you ever wondered how this happens, and how those ads can know exactly what you want? Each day, your data is used by marketers to try to sell you more stuff. In this course, instructor Matt Bailey takes a deep dive into this topic, explaining how marketers actually gather and use your data-as well as what you can do to better manage your privacy. Matt discusses which types of data are collected, how retargeting works, and how third-party cookies get on your computer. He steps through how ads are delivered to you and how you can affect that process. Finally, he provides advice for those who want to limit their exposure to this process, as well as tips for those who embrace this technology and want more relevant ad experiences. Umfang: 01:03:39.00
Inhalt: Learn how web analytics can improve your marketing game. In this course marketing expert Matt Bailey explains what analytics is, what it can do, and how it will change your online business. Learn how to apply value measurement to your website and figure out which pages convince people to become customers and which pages push them away. Matt demonstrates where the most important numbers come from, introduces some basic terminology, and shows how to find some basic reports-with free tools like Google Analytics-that can provide you with immediate, actionable data. At the end of the course, you''ll be able to measure and understand the value of actions and conversions, and direct your marketing investment to the areas that need it most. Umfang: 01:14:43.00
Inhalt: Give your marketing career a boost. OMCA? (Online Marketing Certified Associate) is an industry-standard credential for digital marketing associates and entry-level marketers. OMCA certification verifies your knowledge of digital marketing concepts and demonstrates an understanding of generally accepted practices across multiple digital marketing disciplines. In this course, you can refresh your knowledge of the skills tested on the exam: from conversion rate optimization and paid search advertising to social media marketing. Matt Bailey, a 20-year veteran of the marketing industry and an OMCP Certified Trainer, reviews each of the eight major exam areas in depth. Learn marketing basics, such as how to write compelling website copy and ads, create engaging content that targets specific audiences, develop your email marketing lists, create strong calls to action, design great landing pages, customize experiences for mobile users, and use analytics tools to assess the performance of your campaigns. This course also counts toward your training requirement for OMCA certification. Umfang: 03:49:06.00
Inhalt: Programmatic advertising automates digital media buying. By using software and algorithms to select buys, your ad placement becomes more nimble and efficient. You can be exactly where the customer is-instantly. In this course you can learn the fundamentals of programmatic advertising. Instructor Matt Bailey shows how online tracking works; explains how to target audiences by different criteria; and reviews the roles advertisers and publishers play in the digital advertising space. Discover how to use first- and third-party data, including cookies and trackers, in your campaigns and reach the right audience, at the right time, on the right device. Learn how to target audiences based on behavior, location, content, and context-and discover the impact of the Google decision to eliminate third-party tracking. Matt also explains how to detect and screen out ad fraud using campaign reports and blacklists. Umfang: 01:14:17
Inhalt: Formulating a keyword strategy is one of the most important activities in marketing. Properly optimizing a website and strategically using keywords can yield visitors for years. Digital marketing expert Matt Bailey begins with the basics, covering what keywords are and what they do. Next, learn about how to find and analyze the right keywords for your business and implement them into different channels. Matt covers all the important components of choosing keywords including how to determine customer intent, identify trends, develop analytics, utilize negative keywords, and focus on what works. Finally, learn about how to measure the results, understand rankings, and establish priorities. Umfang: 01:36:14.00
Inhalt: Video is a powerful, engaging, and entertaining way to connect with consumers that has a potentially huge return on investment. It's easy to access on any platform, and increasingly easy to create. Digital marketing expert Matt Bailey walks through the important elements of a successful strategy for using video to sell products, create a channel for advertising revenue, or cultivate an audience. Discover how to use keywords to make videos more searchable, market more effectively to increase viewership and retention, and apply analytics to improve marketing. Matt explores a complete framework for planning, design, and branding of online video. Umfang: 01:07:00.00
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