Inhalt: LinkedIn Pages offer a powerful way to publicize a business, attract more clients, share industry updates, post job opportunities, and much more. LinkedIn expert Michaela Alexis describes how to create a robust LinkedIn Page that can act as the voice of an organization. Learn how to choose a background image, upload a logo, add hashtags, set up featured groups, and write an effective overview and company description. Plus, explore how to measure page performance with LinkedIn Page analytics. Umfang: 01:22:22.00
Inhalt: LinkedIn provides a massive opportunity for you to digitally get in front of the people who may work with you, hire you, or buy from you. In this course, instructor Michaela Alexis presents several organic methods to market your brand on LinkedIn. Michaela explains why you need a wow-worthy profile and what components you will need to build one. She goes over different types of content that you can create and leverage. Michaela covers how to surround yourself with the right people to succeed, how to start conversations with new connections, and more. Michaela shows you how to create a LinkedIn page for your business. She describes how to share relevant content as your brand. Michaela points out that employee advocacy will help you grow your brand presence and LinkedIn page much faster and more effectively than is possible without your team's support. She concludes with how to take your learning to the next level with additional related courses. Umfang: 00:57:08
Inhalt: The right words can move your audience to act. But reliably finding those words-and fine-tuning them for posts on different social media platforms-is no easy feat. Instructor and personal branding guru Michaela Alexis understands this struggle. And in this course, she breaks down copywriting tools and strategies that can help you find your brand's voice and unlock social media success. Michaela shares trusty copywriting formulas and shows how buyer personas can help you craft more relevant written content. She explains how to tailor your copy specifically for Facebook, Twitter, Instagram, and LinkedIn. Plus, she introduces tools that can help you keep your content readable and free of errors, while offering tips on continuously improving your posts using feedback and A/B testing. Umfang: 00:53:41
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