Inhalt: Amplify your reach with Facebook advertising. Learn how to create and manage Facebook ads campaigns that grow your business and boost your brand. This course helps you get started in Facebook advertising-while avoiding some of the platform's main pitfalls. Megan Adams is a Facebook advertising expert that will help you craft campaigns that make sense, starting with a strategy that clearly aligns with your business goals. She shows how to write your ads, plan your budget, and boost your posts, and leverage the most powerful Facebook tools, like Ads Manager and Analytics. By the end, you'll be armed with knowledge to use Facebook Ads to its greatest potential, creating campaigns that deliver engaging campaigns to the right audiences and drive business back to your brand. Umfang: 01:37:56.00
Inhalt: Learn about advanced techniques and powerful tools that can efficiently create and manage large numbers of Facebook ads and campaigns across different accounts and pages, and ways to target specific audiences with custom ads. Explore tools including the Facebook Pixel, Business Manager, Ads Manager, Test and Learn, and Power Editor. Learn about how to bulk upload ad images, use tags to organize campaigns, target display ads to highly qualified decision makers only, quickly make changes across multiple ads, and quickly create hundreds of custom ads. Discover tools for retargeting and remarketing to engage users who have previously interacted with a page or website, and learn about managing multiple administrators while keeping a personal account separate. Umfang: 01:17:19.00
Inhalt: Why choose Twitter advertising to market your business online? Twitter can help you target audiences by demographic, keyword, username, or interest and build brand awareness in real time. It''s a perfect platform for small business and those new to online advertising-but it''s used by businesses of all shapes and sizes. This course shows how to use Twitter for advertising, starting with an explanation of Twitter ad types and targeting options. Social media strategist Megan Adams then shows how to set up an advertising account, define your audience, and create campaigns around specific goals: gaining followers, driving traffic to a webpage, collecting leads, promoting an app, and more. Along the way, find out how to set up bids and budgets, manage tweets, and review campaign reports. Umfang: 01:27:31.00
Inhalt: Learn how to leverage ebooks as content marketing materials. Ebooks can be a compelling tool to reach new audiences, whether your goal is sales or email signups. Online marketing strategist Megan Adams shows you the ins and outs of using ebooks for marketing. Learn how to choose the right topic, write and format your ebook, price it correctly, and promote it to your target audience. Finally, find out how to incorporate your ebook into your content marketing strategy, to promote your business, brand, and credibility in your market. Umfang: 00:42:44.00
Inhalt: Many digital marketers consider email marketing to be an essential component of their company''s marketing mix. To get your desired return on investment-and to ensure your company maintains a positive reputation-you have to do it right. In this course you can learn how to craft an email marketing campaign that works. Professional marketer and marketing trainer Megan Adams offers tips on building your email lists, choosing themes, creating effective messaging, building newsletters, and analyzing and optimizing your campaigns. The course features MailChimp, but the strategies apply to any email marketing service provider. By the end, you''ll have a new tool to drive traffic to your website, engage new audiences, and grow your business. Umfang: 00:43:36.00
Inhalt: Effective email marketing campaigns require robust mailing lists. But how do you build your subscriber base? How do you keep your campaigns focused as your lists grow? Learn how to build and manage your email marketing lists and run more effective campaigns in this course from digital marketing expert Megan Adams. Megan walks through the basics of selecting an email marketing platform from choices like MailChimp, adding contacts to your list, and segmenting and maintaining that list so the right emails are sent to exactly the right audience. She then covers writing compelling emails and calls to action, reducing bounce rates, testing different versions of an email via A/B testing, and automating your efforts. These strategies will help you find, engage, and convert new customers directly from their inbox-while keeping your messaging on track. Umfang: 01:21:39.00
Inhalt: This course shows you the basics of setting up a Facebook account exclusively for business use and building out your page in a way that clearly identifies your brand. First, find out how to get started with Facebook and create a page. Next, discover ways you can build your audience by posting interesting and meaningful content. Then, learn how to use advanced features, including events and Facebook Live. Additionally, see how to promote your business and engage with your followers by leveraging comments and managing promotions. Tracking and analytics features are also covered. Upon wrapping up this course, you''ll have the tools you need to create meaningful posts and identify winning strategies for building and maintaining a thriving community. Umfang: 02:35:02.00
Inhalt: When your business is on Facebook, your reach is exponential. You can find new prospects and market directly to customers. This course helps you set up a Facebook account exclusively for business use and build out your page in a way that clearly identifies your brand. Instructor Megan Adams shows you how to create a page, build your audience, and create and share interesting and meaningful content. She also shows how to use advanced features, including events, stories, and Facebook Live. Plus, see how to promote your business and engage with your followers by leveraging Facebooks offers. The course wraps with tips for continuing to grow your business on Facebook, including using Facebook Insights to track the effectiveness of your page. Umfang: 01:35:47
Inhalt: Customers expect businesses to have a social media presence. In this course, instructor Megan Adams shares how to manage a company page on Facebook. Megan explains different administrative roles that need to be filled for your company page and how you can assign the roles to your team members. She discusses how to keep your company page secure and how to use Business Manager. Megan covers several ways to build a content strategy and increase the reach of your company page. She goes into how you can use Facebook Groups, Facebook Messenger, and the Ads Manager to grow your community. Megan concludes with ways to check how your page is performing and suggestions on how to improve that performance. Umfang: 01:12:17
Inhalt: There are millions of Pinterest users out there who use the social media platform to share their creative passions. In this course, learn how to leverage Pinterest to engage with this audience. Social media strategist Megan Adams explains how to add Pinterest to your organization''s social media marketing strategy, and shares the best practices for promoting pins and measuring your results. She takes you through Pinterest for Business features like Rich Pins, explains how to set up your business Pinterest account, and shows how to set up boards and create Pins strategically. Plus, Megan explains how to build an ad campaign, create an audience, and measure analytics. Umfang: 02:38:34.00
Inhalt: Twitter boasts hundreds of millions of engaged users on the lookout for new content-making it a great place to market your business, products, and services. Get started with this course, which was designed to help businesses of all sizes use Twitter for marketing. Social media strategist Megan Adams explains how to create a great username and profile, how to find and follow people on Twitter, and how to define your brand personality and begin tweeting. Plus, learn how to integrate Twitter into your website, create an advertising account to launch sponsored tweets and ads, and track the impact of your advertising efforts to determine what''s working and what isn''t. Along the way, Megan sprinkles in tips for managing your account and your workload and helping your tweets trend. Umfang: 01:45:43.00
Inhalt: Twitter boasts hundreds of millions of engaged users on the lookout for new content-making it a great place to market your business, products, and services. Get started with this course, which was designed to help businesses of all sizes use Twitter for marketing. Social media strategist Megan Adams explains how to create a great profile, how to find and follow people on Twitter, and how to define your brand personality and begin tweeting. Plus, learn how to integrate Twitter into your website, create an advertising account to launch sponsored tweets and ads, and track the impact of your advertising efforts to determine what's working and what isn't. Along the way, Megan sprinkles in tips for managing your account and your workload and helping your tweets trend. Umfang: 01:08:56
Inhalt: Social media is everywhere, but how can you use it to promote your business? In this course, marketing expert Megan Adams discusses how to craft, execute, measure, and optimize a winning social media marketing strategy. Megan explains how Facebook and Twitter are complementary and shows you how to map your strategy to successfully leverage both. She explains the unique features of each platform, such as Twitter's creator tools and Facebook Shops, and describes how to maximize your reach by attracting more followers and fans. Megan also covers how to become a thought leader by writing engaging, high-quality content that interests your target audience. Craft a winning social media marketing strategy for Facebook and Twitter with the practical guidance outlined in this course. Umfang: 01:28:00
Inhalt: Learn how to use social media to promote your business. Discover how to create Facebook and Twitter profiles that engage customers and build great buzz for your brand. In this LinkedIn Learning course, marketing expert Megan Adams shows how to craft, execute, measure, and optimize a winning social media marketing strategy. Learn how Facebook differs from Twitter, and how to adjust your strategy to succeed on both platforms. Megan then shows how to build out your profiles and write engaging, high-quality content that interests your target audience. She explains the unique features of each platform, such as hashtags and rich media, and discusses how to maximize your reach by attracting more followers and fans. Finally, Megan shows you how to measure the results of your efforts to see how well your posts and tweets are performing, and provides some simple guidelines for engaging with followers online. Umfang: 01:16:20.00
Inhalt: Online communities are the quickest way to find new customers and reach like-minded people. With platforms such as WordPress, Facebook, or Twitter, it's easier than ever to create an online community of your own. But it's important to know how to engage visitors in the right way. Your online audience can be your best advocates-and help you attract more fans and followers. In this course, Megan Adams explores how to turn an online audience into a true community. She walks you through strategies for the most popular social media tools, like Facebook and Twitter, and free and paid tactics for gaining followers and growing your community. Plus, get tips on creating and sharing content that keeps your audience engaged. Umfang: 00:51:44.00
Inhalt: Online communities are the quickest way to find new customers and reach like-minded people. With platforms such as WordPress, Facebook, or Twitter, it's easier than ever to create an online community of your own. But it's important to know how to engage visitors in the right way. Your online audience can be your best advocates-and help you attract more fans and followers. In this course, Megan Adams explores how to turn an online audience into a true community. She walks you through strategies for the most popular social media tools, like Facebook and Instagram, as well as how to identify and work with influencers to gain followers and grow your community. Plus, get tips on creating and sharing content that keeps your audience engaged. Umfang: 00:59:06
Inhalt: While social media provides you with a wealth of information about who your customers are and what they want, determining the most effective way to harness this information can be tricky. In this course, social media strategist Megan Adams explains how to incorporate customer relationship management (CRM) analytics into your social media marketing strategy to grow your online presence and your business. To begin, Megan explains what social CRM is and how to select and implement the best CRM platform for your organization. Next, she shows you how to develop your social CRM strategy so you can define and maintain your brand, develop social media best practices, and launch targeted and segmented marketing campaigns. She also explains how to connect with online influencers who can enthusiastically and effectively spread the good word about your brand, engage with prospects, and handle challenging customer service interactions. She wraps up with how to document your processes and use customized analytics. Umfang: 00:58:31.00
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